|
||
"We're delighted to be an integrated partner with WebSideStory to bring a powerful combination of multi-channel services to marketers," said Chuck Smith, Senior Vice President of Business Development for Postfuture. "With WebSideStory's advanced capabilities in tracking and analyzing online activity and our dynamic email personalization tools, marketers can more easily deploy customer-centric online marketing programs that achieve higher responses and a superior ROI. When combined with Postfuture's built-in tools for attaching secure print-at-home coupons, loyalty rewards, gift certificates or tickets, marketers can drive in-stores redemptions and increased sales as part of a true multi-channel marketing strategy," said Smith. As envisioned in the Agreement, both companies will integrate their platform offerings for shared clients. WebSideStory will provide customer profiles to Postfuture for use in building and deploying dynamic content messages based on Postfuture's XML Remote Control™ transactional email system and Multi-Content Zone™ Personalizer. At the same time, Postfuture will embed WebSideStory tracking calls that pass back customer actions in real time, creating a 360-degree view of customer behavior between email, websites and other online media. The companies clients benefit from unique multi-channel marketing solutions that are more relevant, easier to measure and drive both online and offline sales. "Email is a very effective means of communicating with the customer if done correctly," said Jay McCarthy, Vice President of Business Development for WebSideStory. "Today's priority for online marketers is to send emails that are relevant to an individual while providing overwhelming convenience to the customer. By integrating real-time customer profile and behavioral data from WebSideStory with Postfuture's XML Remote Control and Multi-Content Zone platform, multi-channel marketers can execute highly targeted campaigns, gain significantly higher response rates and drive revenues both online and off." As part of the partnership, WebSideStory and Postfuture plan to engage in joint marketing and sales opportunities, promoting the joint solution to their combined customer base. Several mutual clients as well as new prospects have expressed interest in utilizing the seamless integration between WebSideStory and Postfuture. About WebSideStory WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory's services collect data from Web browsers, process that data and deliver reports of online behavior to our customers on demand. More than 550 enterprises currently use WebSideStory's services to understand how Internet users respond to Web site design and content, online marketing campaigns and e-commerce offerings. As a result, WebSideStory's customers can make more effective marketing decisions and improve the merchandising, sales, support and design of their Web sites. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners. About Postfuture Trademarks
& Copyrights |
