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Email usage: |
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553
million Internet users worldwide |
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90%
send and receive email, 95% in the U.S. |
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76%
read their email when they first go online |
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2/3rds
check email twice daily at home and six times or more
each work day |
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70%
receive permission email from online retailers |
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82%
of online buyers have completed at least one purchase
in response to an email promotion |
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| Growth
of email marketing: |
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81%
of consumers use email multiple times daily |
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"Constant e-mailers" increased to 33% in 2004 |
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Email
volume increased 16% to 308 emails per week |
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57%
of consumers agreed that spam has decreased over the
past year |
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| E-mail continues to be a very effective channel: |
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35% open rates / 8% |
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67% opened at least 60% of opt-in emails received |
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32% made an immediate online purchage |
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12% clicked for more info, then purchased offline |
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| Most
often sent permission-based emails: |
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Specials/Offers from Online Retailers |
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Specials/Offers
From Local Firms |
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Household
Tips, Recipes, Crafts |
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| Most
popular types of permission-based emails: |
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Transaction
Confirmations |
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Account
Status Emails |
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Recommendations
from Friends |
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Company
Newsletters |
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Customizable
Information Updates |
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Time-Based
Reminders |
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Rewards
Programs |
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| Typical
Pass-along Rates: |
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Brand:
0.7% |
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Retail:
0.6% |
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Catalog:
0.4% |
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| Top
complaints about permission email: |
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Messages
sent too frequently |
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Nothing
of value being sent |
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Messages
not targeted to interests |
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Product
I seldom buy |
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| Percentage
of All Email Filtered As Spam: |
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More
than 70% of all email sent |
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| Print-at-home
coupons (NPD): |
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27%
of all Internet users regularly use e-coupons |
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Fast
food e-coupons are redeemed at a rate of 96% |
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Grocery
e-coupons are redeemed at a rate of 94% |
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Toy
e-coupons are redeemed at a rate of 87% |
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Apparel
and health e-coupons are redeemed at the same rate as
offline coupons |
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