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"Transactional messages, such as order receipts, account status messages, registration confirmations, conference reminders and product updates, have traditionally been handled by corporate IT departments as a function of website management," said Richard Merrick, Postfuture president and CEO. "However, with the emergence of the CAN-SPAM law and increasing challenges from ISP spam filters, many organizations are now seeking to ensure delivery of these critical customer communications by outsourcing this function to a service provider. This latest patent application protects the uniqueness of our XML Remote Control™ toolkit and related extensions to Postpublisher™ while protecting our client's investment in this service." said Merrick. The XML Remote Control™ system is fully automated for use directly by clients or as part of a full-service solution provided by Postfuture. To prepare an ongoing transactional messaging system, such as an order receipt, a special transactional campaign is created inside the secure Postpublisher™ portal. The email templates created contain replacement tags for any individualized information, such as product description, unit-of-measure, quantity and price. The campaign is then scheduled and XML events posted in real-time or in batch through an automatically assigned location within a Virtual Private Network (VPN). Any website or online store can be easily modified to submit events remotely in this fashion in place of in-house email distribution. XML Remote Control™ benefits include:
In addition, XML Remote Control™ can be used in conjunction with other exclusive Postpublisher™ features, including automated follow-up sequencing, built-in survey templates and the company's patent-pending Print@Home™ incentives and Multi-Content Zone™ personalization tools for delivery of preference-driven cross-sell/up-sell offers. Targeted and personalized broadcast email campaigns can also be managed similarly within the same Postpublisher™ platform to provide an enterprise-wide, fully integrated messaging platform. Using these revolutionary tools, advanced customer relationship marketing solutions are now possible at a very affordable price. “XML Remote Control™ is already in use with over two dozen leading agencies and several category leading retail and technology clients to trigger delivery of time-sensitive, highly personalized messages,” continued Mr. Merrick. “Since transactional messages are now defined as a special class of messages by the CAN-SPAM Act of 2003, we are seeing a significant increase in inquiries about our transactional capabilities and how they can augment traditional broadcast email marketing strategies,” concluded Merrick. About Postfuture Trademarks
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