PROVIDE COMMERCE CHOOSES HARTE-HANKS
FOR E-MAIL SERVICE AND MARKETING
-Online marketer will use Harte-Hanks Postfuture® Enterprise Edition, Version 5.0, for broadcast, triggered and automated programs across multiple brands-
RICHARDSON, TX –November 21, 2006 – Harte-Hanks, Inc. (NYSE:HHS), announces that Provide Commerce, has selected Harte-Hanks Postfuture as its primary provider of e-mail marketing services, and will use the Harte-Hanks Postfuture Enterprise Edition, Version 5.0, e-mail messaging platform for its broadcast, automated and triggered e-mail programs across multiple brands.
Harte-Hanks will handle e-mail marketing for all of Provide Commerce's fresh-cut flower and gourmet food brands, which include ProFlowers, Shari's Berries, Cherry Moon Farms, Uptown Prime and Secret Spoon.
"E-mail is a vital interaction point for each of our brands, and how we optimize each customer relationship," said Simon Leach, vice president of customer retention, Provide Commerce. "Our e-mail messaging must be a seamless part of our customer dialogue, and our e-mail service provider must deliver superior performance. We chose Harte-Hanks Postfuture for its thorough understanding of the e-mail channel, which is evident in its proven, built-in 'best practices' for deliverability, campaign testing and subscription management."
"The Harte-Hanks Postfuture team and platform are also responsive and easy to work with – which allow us more time to perfect our customer communication strategy, and less time on mastering technical issues," Leach said.
"Brands require marketplace solutions that help them optimize their customer relationships at every interaction point, deliver exceptional customer experiences, and generate returns," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks. "When a brand heavily relies on the e-commerce channel, e-mail serves as a critical component of its customer optimization strategy. Provide Commerce's selection of Harte-Hanks Postfuture Enterprise Edition, Version 5.0, is significant. We've sought to design an e-mail platform that tackles marketers' current concerns with relevance, deliverability and performance. By enabling 'best practices' and automated e-mail testing, Provide Commerce can deliver both better customer experiences and better return."
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value – a process of "customer optimization" –organized around five strategic considerations: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (knowledge application) — Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Postfuture® from
Harte-Hanks is a leading e-mail service provider (ESP) offering a
patent-pending suite of tools for developing and strengthening online
customer relationships. The company differentiates from other ESPs
through an enterprise-class e-marketing suite that automates e-mail
broadcasting and customer service dialogues with secure print-at-home
incentives, surveys and data management solutions. For more information,
visit www.postfuture.com,
email
or call (888) 419.2226.
Postfuture, Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.
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This release and other information about Harte-Hanks can be found
on the World Wide Web at http://www.harte-hanks.com. |
