The Postfuture Sequencer provides for the creation of chains, or sequences, of email campaigns that occur automatically in time based on rules you create. For instance, event announcements, reminders and follow-up messages can be automatically sent to your audience over a period of days or weeks by defining relative time delays and cutoff dates for each campaign. Recurring campaigns, such as news alerts, can be defined that automatically fill in different text copy based on customer data to auto-publish weekly or daily campaigns. In fact, when used with Postfuture's XML Remote Control™ programmatic interfaces, your organization can create highly customized one-to-one message sequences that are highly personalized in both content and time.

The Postfuture Sequencer is a powerful tool that enables your organization to create fully automated customer touch point strategies that go far beyond standard broadcast campaigns in both open and response rates.