List
Management: The Segmenter provides a flexible, yet easy-to-use
interface from which you can use your customer email database
to create highly targeted campaigns. To start, any number
of pre-segmented lists can be installed for selection in a
given email campaign, making it simple to setup lists used
on a regular basis.
List
Import: Upload your customer email list and let Postfuture
handle all aspects of your database cleaning, including subscribe/unsubscribe,
list import/merge/purge, bounce handling, auto-replies, alerts
and user-level personalization. Our list importer features
automatic and manual column mapping and lets you use a previously
uploaded database as a template for how you want new lists
to be imported.
Segmentation
& Targeting: Create highly targeted email campaigns
using our Dynamic Audience Filter tool. This tool provides
access to each of the data points contained in your customer
database and enables you to easily construct logical AND,
OR, EQUALS, BETWEEN and other operations to select exactly
the audience segment you want to reach. Since filters are
applied just prior to email distribution, you can be sure
it honors the most recent opt-outs and opt-ins while suppressing
the most recent bounces.
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