Postfuture Publisher™ automates the process of publishing and targeting HTML, Flash and text messages through an easy-to-use online editing and asset management system. Backed by this powerful publishing platform, individuals can customize and personalize email information and offers in a matter of minutes - directly from their browser - at a fraction of the cost of normal agency or in-house design and engineering fees.

Marketers can choose to upload message collateral created using any standard web authoring application or use our built-in editor to create new HTML and text messages online inside their browser. The Publisher editor provides a complete set of HTML tools required to create email messages and automatically generates text messages from HTML copy to speed up the publishing process. Personalized information can also be automatically inserted from your customer database by embedding replacement data tags.

To enable more sophisticated marketing campaigns, Publisher provides built-in templates for the rapid creation of print-at-home coupons, surveys, polls, send-to-a-friend and opt-in /opt-out forms. In this way, relationship marketing campaigns can be easily created and tracked along with your email campaign to deliver value to your customer and drive sales.

Once your message content is ready, one click analyzes your message for words, phrases and overall structure that might flag it as a "false positive" in a spam filter. Based on the popular Spam Assassin application used by many corporations and ISPs around the world, you can ensure delivery of your message by optimizing your message according to the best practices recommended by this content analysis step.




As a final publishing step, install preview and test lists for use in routing your campaign to your marketing team for review and approval. When it’s ready, just click the next Segmenter tab to select your audience.