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Postfuture
coupons, rebates, gift cards and tickets, are delivered securely
to your customers in their email inbox or by microsite using
standard HTML - eliminating the need for proprietary plug-ins
and related customer support problems. Postfuture offers a
variety of patent-pending fraud reduction measures to control
multiple prints, website reposting or redistribution via email.
Printable coupons and other incentives can be personalized
with store locations, customer information and dynamically
personalized barcodes, enabling full tracking and reporting
by individual. Marketers can rapidly create and update offers
and email messages securely over the Internet using Postfuture's
point-and-click campaign management platform Postfuture Enterprise
Edition.
Patent-pending secure delivery technology enables marketers
to control precisely who can print, how many can be printed
per person or campaign and what degree of personalization
should be used. Postfuture's print-at-home technology hides
the certificate face, to eliminate screen capture and forwarding,
while enabling personalization to avoid unauthorized use.
For example, customer name, transaction number and barcode
can be inserted onto a certificate directly from your customer
database.
Barcodes can be represented as a simple static graphic or
generated dynamically in any standard format. To avoid unauthorized
reuse, Postfuture barcodes are generated server-side, encyrpted
into a proprietary format, transferred securely over the Internet
- then, recreated resolution-independent in memory prior to
print to ensure clean scanning at POS. In this way, barcodes
are protected against both online capture and retrieval from
cache.
Benefits of Print-at-Home™ incentives and certificates
include:
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Lower
fullfilment costs for delivery of promotional incentives
and certificates |
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Secure
delivery and anti-fraud technology controls online
distribution |
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Personalization
and individualized barcodes enable tracking by individual
through POS |
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Online
publishing, targeting and tracking tools make campaign
management and updates a snap |
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Combine
online print tracking with offline redemptions to
precisely measure program effectiveness |
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