The Postfuture Personalizer is used as part of the Multi-Content Zone product to create and assign rules for automated personalization of content in email messages. Once multi-content zones and layers are created in Postfuture Publisher, the Postfuture Personalizer provides for the creation of content selection rules based on datapoints contained in your customer database, such as "zipcode equals 75080", "age between 25 and 35" or "preference1 equals kitchen_products." Once rules are created, you may assign them to zones and layers to automate the sending of true, individualized email messages. The Postfuture Personalizer makes it possible to implement advanced 1:1 messaging campaigns and transactional programs tailored to the demographic or psychographic profile of each customer. No scripting or custom engineering required – just point and click.
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