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 Deliver
dynamically customized messages to each of your customers
to maximize customer loyalty and drive sales. Postfuture's
patent-pending Multi-Content Zone Personalization system integrates
into Postfuture Enterprise Edition to make it easy to categorize
content and define rules for automatic generation and delivery
of personalized email messages. Content is first categorized
into zones as categorized product pictures, descriptions,
hyperlinks, rich-media and any other related information.
Each zone acts like a stack of cards that can be "dealt" to
each email recipient based on marketer-defined rules that
match content to personal preferences. In this way, any number
of multi-content zones can be used within a single email message
to deliver individually personalized product offers and coupons
from literally thousands of possibilities.
 Customer
loyalty has always been based on trust and value. In developing
online customer relationships, the value you deliver to your
customers must be relevant to each individual based on their
personal preferences and buying patterns. In addition, the
message must be timely - linking your product opportunities
with each customer's interests. Postfuture makes all this
possible.
Multi-Content Zone Personalization can be combined with Postfuture's
dynamic list targeting,
campaign sequencing and
XML Remote Control to
precisely control the audience and timing of each message
delivered. This dynamic personalization technology can also
be applied to automatically recommend print-at-home coupons
and surveys to create a complete relationship marketing solution.
Best of all, no programming is required -- everything can
be managed through an easy-to-use web-based application interface.
Benefits of Multi-Content Zone™ Personalization include:
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Point-and-click publishing with content categorization
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Easy-to-use rules editor
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Template-driven message editor |
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Response tracking optimizes personalization over time |
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Fully
integrated with Postfuture Enterprise Edition self-serve
portal for send-to-a-friend, coupons, subscription
management, list management and segmentation, scheduling
and comprehensive response tracking and reporting. |
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