Postfuture® Launches Postpublisher™ 4.0
Enterprise Edition
Leading enterprise messaging platform adds advanced features for dynamic personalization, transactional messaging, surveys and enterprise partner usage.
DALLAS
- Postfuture®, a leading E-mail Service Provider (ESP), today announced the release of PostpublisherTM 4.0 Enterprise Edition, the company's enterprise-class e-mail relationship marketing and message automation platform. Postpublisher™ 4.0 enables enterprise marketing teams to collaborate anywhere, anytime to create, deploy and track dynamically personalized marketing messages, print-at-home incentives, surveys and transactional business communications.
Postpublisher™ 4.0 is a next-generation e-mail relationship marketing application enabling enterprise marketing teams to collaborate anywhere, anytime to create, deploy and track dynamically personalized marketing messages and transactional business communications.
Major New Features for Postpublisher™ 4.0 include:
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Multi-Content
Zone™ dynamic HTML personalization makes it easy to categorize
and publish content layers, define recommendation rules and deliver
individualized messages based on consumer preferences or purchase
history, |
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New
enterprise-wide security features enabling corporate-controlled
access to content, lists and schedules for franchisees, agencies,
dealers and other regional or international business partners, |
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Dynamic
filtering rules for automated audience targeting and contact suppression,
eliminating the need to manually segment and re-submit targeted
lists, |
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XML
Remote Control™ transactional messaging extensions, including
dynamic tracking of personalized URLs, automated reply forwarding
and tracking of replies to transactional campaigns. |
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"Do-it-yourself"
survey and embedded poll templates, enabling rewards-based market
research programs when combined with Postfuture Print-at-Home
Incentives. |
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Template
Library containing 650 professionally designed e-mail templates
for a cross-section of categories and subcategories, including
Advertising, Newsletters, Stationary and Real Estate applications. |
By far, the most important new feature is the Multi-Content Zone™ ("MCZ") personalization capability that extends Postpublisher's existing dynamic text and link personalization features with an amazingly easy-to-use set of tools for rules-driven HTML personalization. Prior to Postpublisher 4.0, such advanced dynamic HTML e-mail capabilities had been out of reach of most marketers due to the high cost of customized solutions and difficult scripting tools. This revolutionary personalization tool now eliminates these high cost and technology barriers by offering an easy-to-use and affordable way to tailor marketing communications to the consumer's interests, resulting in higher customer retention rates and increased sales. No programming or HTML editing is required, since everything operates through an intuitive interface built into the Postpublisher 4.0 enterprise application.
Another major addition, Postpublisher Local Edition™, provides dispersed organizations with a corporate-controlled e-mail marketing solution for local or international business partners. Postpublisher Local Edition™ makes it possible for corporate marketers to add users to Postpublisher who can access only corporate-approved e-mail templates, approved graphics, zip-code and DMA restricted e-mail addresses and impose blackout dates on campaign distribution. In this way, local business partners can collaborate within Postpublisher to launch local marketing programs while corporate marketers control customer touch frequency, enforce brand standards and measure results across the global enterprise. Moreover, all parties can be assured of CAN-SPAM compliance and leverage Postfuture's ISP delivery assurance program.
Other Postpublisher features include:
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a
full-featured WYSIWYG editor for online authoring of e-mail messages,
allowing marketers to create and modify content without HTML coding
experience, |
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Customizable
templates for secure Print-at-Home™ Coupons, send-to-a-friend
and opt-in/out pages enabling rapid construction of integrated
digital marketing solutions, |
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data-tag
insertion for dynamic personalization and distribution of electronic
order receipts, account status updates, customer care information
and time-sensitive product offers, |
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automated
message sequencing enabling follow-up and reminder communications
based on a variety of configurable time-delay rules, |
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dynamic
audience filtering providing marketers with a simple, yet powerful
automation tool for precise targeting of messages, |
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campaign
analytics and 2D/3D charting system with built-in report writer,
including a unique integrated cost and ROI analytics engine. |
Postpublisher™ 4.0 is unparalleled in its ability to integrate targeted, highly personalized broadcast e-mail campaigns with "real-time" transactional messages in an easy-to-use enterprise-wide platform. It's easy enough for a single marketer to use - yet powerful enough to manage large e-mail databases across a global enterprise. Postpublisher 4.0 represents an upgrade path from ordinary e-mail marketing for developing customer loyalty and driving sales.
"During 2003, we saw spam take away much of the vision of what permission-based e-mail marketing should become. With Postpublisher 4.0, we are bringing that vision back," said Richard Merrick, Postfuture's president and CEO. "Our 4th-generation technology platform provides a path forward for marketers who have seen their e-mail marketing results flatten out or, worse yet, decline due to ISP blockage," Merrick continued. "At last, marketers and individual consumers can collaborate on which information is most important and when it should be delivered. Combining these tools with CAN-SPAM compliance and delivery assurance services is exactly what marketers need right now," concluded Merrick.
About Postfuture
Postfuture®
is the premier provider of enterprise-wide relationship marketing
solutions and dynamic message personalization technologies to retail
organizations. Postfuture's proprietary and patent-pending technology
platform brings together corporate and regional marketers within an
automated, collaborative online environment to create, deliver and
track product offers, digital coupons, newsletters and surveys to
customers based on location and personal preferences. For more information,
visit www.postfuture.com,
email
or call (888) 419.2226.
View recent Postfuture awards.
Trademarks
& Copyrights
Postfuture® 2003, Postfuture, Inc., Postfuture logo, Postfuture.com, and Postpublisher, are registered trademarks of Postfuture, Inc. All other brand names are trademarks of their respective company.
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