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Postpublisher 3.0 is a next-generation online relationship marketing application enabling enterprise marketing teams to collaborate anywhere, anytime to create, deploy and track personalized marketing messages and time-critical business communications. Major enhancements include:
This update to Postpublisher is unparalleled in its ability to integrate both broadcast email campaigns and “real-time” transactional messages within a single easy-to-use enterprise-wide platform. With Postpublisher, an organization can standardize on a single platform for all types of online communications ranging from permission-based promotional marketing campaigns to order receipts, customer care and account status messages. At the same time, Postpublisher is easy enough to be used by marketers in regional offices and business partners around the globe while centrally enforcing corporate brand and touch frequency standards. The new data-driven personalization features and rules-based campaign sequencer also make it possible for marketers to create and deliver true one-to-one customer communications that engage the right person at exactly the right time to buy. A “one-size-fits-all” approach to email marketing just isn’t good enough any more. Combining these new one-to-one email management features with built-in support for HTML authoring, spam analysis, patent-pending secure print-at-home coupons, surveys and real-time polls, opt-in/ opt-out pages, send-to-a-friend and a powerful report writer, Postpublisher 3.0 is the easiest to use and most feature-rich email marketing platform available today. “This latest release of Postpublisher represents a major leap forward in message targeting and personalization while making it easier to collaborate across the enterprise and integrate with corporate databases,” said Richard Merrick, Postfuture’s president and CEO. “This version is also unique in the depth of analytics it offers – revealing monthly, daily and hourly campaign trends along with real-time cost tracking and ROI analytics. The feedback from our clients has been extremely positive and we continue to see increasing momentum within large enterprises for this solution suite.” Merrick said.
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