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Richard Merrick Postfuture® Announces Print-at-Home Coupon Patent Application New Dynamic Barcode and Print Security
Technology Avoids Software Download
RICHARDSON, TX. – June 5, 2002 – Postfuture®, a leading 1:1 digital direct marketing company, today announced the Company has filed an application with the U.S. Patent and Trademark Office related to securing, delivering and personalizing printable coupons and scanned barcodes via the Internet. The patent application covers a range of Postfuture barcode security features, including one-time printing, barcode personalization and encrypted transmission - all using generally available browser extension software such as MACROMEDIA® Flash, MICROSOFT® Visual Basic and SUN® Java. This unique approach simultaneously improves coupon security while eliminating the need to download and install special software. Postfuture Coupons™ incorporating this patent-pending technology have been deployed successfully for companies such as Mars M&M™, Pizza Hut®, McAfee™, Gadzooks™ and Fleischmann’s Yeast®. In every case, this method has dramatically improved usability while consistently producing above average coupon print & redemption rates. Furthermore, the barcode security technology reduces the possibility of fraud to levels comparable to that of traditional print and direct mail coupons while enabling tracking down to the individual. For the first time, the retail, restaurant, packaged goods and automotive industries can all leverage the Internet as a cost-effective coupon fulfillment channel to drive retail sales and conduct market research. “This patent application represents a true breakthrough in online marketing by significantly reducing several technical barriers inherent in delivering and securing print-at-home coupons and rebate offers,” said Richard Merrick, President and CEO of Postfuture. “Any company currently using printed offers can now utilize the Internet to lower delivery costs, increase redemption rates and track consumer behavior from online through point-of-sale,” said Merrick. “At the same time, online fulfillment of coupons and rebates can provide a compelling incentive to drive registration of customers for on-going communications via e-mail. As part of a customer relationship marketing strategy, Postfuture Coupons™ can provide the universal incentive necessary to influence consumer behavior towards a desired result.” About Postfuture: Postfuture, founded in 1999, is a privately
held and profitable 1:1 digital direct marketing company located near
Dallas in Richardson Texas. The Company pioneered the use of interactive
one-to-one e-mail marketing communications, such as TV-style promotions,
print-at-home coupons, embedded surveys and polls and dynamically personalized
email storefronts. Postpublisher™, the company’s web-based digital
publishing platform, empowers marketers for the first time to easily
and cost-effectively deploy and track enhanced information and advertising
messages. The Company’s clients include Pizza Hut®, Sabre®, Gadzooks™,
McAfee™, CinemaNow™, Microsoft® and Fleischmann’s Yeast®.
For more information, visit www.postfuture.com,
email or
call (972) 889.2226. Postfuture® 2002, Postfuture, Inc., Postfuture logo, Postfuture.com, and Postpublisher, are registered trademarks of Postfuture, Inc. All other brand names are trademarks of their respective company. # # # |
