FOR IMMEDIATE RELEASE |
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Postfuture named in Media Metrix Top 10 newcomer Web sites in August 2000 Ranked 7th in U.S. Home and Work Combined |
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| DALLAS, TX. -- October 12,
2000 -- Postfuture, Inc., the pioneer and leader in
rich-media e-publishing and email marketing, today
announced it had been named by Media Metrix, Inc.
(NASDAQ: JMXI) as a top 10 newcomer Web site in its
August 2000 U.S. syndicated audience ratings. In an October 10th Media Metrix press release, Postfuture was ranked 7th within the Top 10 newcomer Web sites in August 2000 based on their independent measurement of 685,000 unique visitors for the month. In addition, Postfuture ranked 2nd in composition of females with 65.6% of unique visitors. The Media Metrix Top 10 newcomer Web sites are chosen based on having a minimum of 500,000 unique visitors and appearing for the first time in the Media Metrix Digital Media Audience Ratings report. Postfuture attributes the dramatic increase in its web server traffic to a combination of factors, including use of coupons and special offers, engaging rich-media content, audience segmentation/ targeting and high-volume outbound email campaigns for its clients. During the month of August, Postfuture distributed approximately 1 million media-enhanced emails on behalf of customers such as AutoTrader.com, eMarketWorld, Cox Target Media and others. In addition, Postfuture hosted registration and follow-up email messaging for Auto Introz, a coupon and sample giveaway campaign for Cox Target Media, makers of Val-Pak and Carol Wright coupons. Postfuture's personalized rich-media email messages regularly obtain response rates of 20% or better, click rates of 7-10 times per email and repeat viewing of 10-15%, underscoring the effectiveness of combining TV-like content with valuable targeted promotions. Richard Merrick, President and CEO of Postfuture, said: "It was a pleasant surprise to be selected by Media Metrix into their Top 10 newcomer list. Their independent measurement of visitors to our web site on behalf of our clients corroborates our own metrics and validates our unique method of combining attention-getting content with valuable and relevant promotions. We are rapidly building on the success we had in August and are continuing to increase awareness and web traffic for our clients and business partners." |
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| About Postfuture Postfuture, Inc., founded
in 1999 and located in Dallas, Texas, is an email marketing company
specializing in highly personalized rich-media email services for
the Internet. The Company’s Postpublisher™ email
publishing and personalization application, accessed over the Internet
inside a standard browser, makes it possible for any company in the
world to easily compose rich-media publications containing targeted
information, advertisements and product recommendations to their customers.
Consumers enjoy receiving relevant content within familiar-looking
magazines or exciting TV-like formats, resulting in increased customer
retention and higher response rates. Marketers benefit from up-to-the-minute
audience tracking reports, enabling them to respond rapidly to trends
while cost-justifying the service. To see other examples of Postfuture’s
email publications go to www.postfuture.com
. About Media Metrix Media Metrix, a Jupiter Media Metrix Company, is the leader and pioneer in Internet and Digital Media measurement and the industry’s source for the most comprehensive, reliable, and timely audience, e-commerce and technology measurement services. The Company provides the most comprehensive coverage of all Digital Media including more than 25,000 Web sites and online properties. Media Metrix utilizes its patented operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time - click-by-click, page-by-page, minute-by-minute. Today, Media Metrix has a representative sample of more than 100,000 people under measurement and covers more than 85 percent of Internet usage worldwide. ### All trademarks and registered trademarks are the property of their respective owners. |
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