HARTE-HANKS POSTFUTURE ANNOUNCES POSTFUTURE VERSION 4.1, ENTERPRISE
EDITION
-Leading enterprise messaging platform
adds international
language support and integrated Web publishing-
RICHARDSON, TX - May 24, 2005 - PostfutureŽ from Harte-Hanks, Inc. (NYSE:HHS), a leading E-mail Service Provider (ESP), today announced the release of PostfutureŽ Version 4.1 Enterprise Edition, the company's on-demand, e-marketing suite. Postfuture Version 4.1 enables enterprise marketing teams to collaborate anywhere, any time, to create, deploy and track dynamically personalized electronic marketing messages, print-at-home incentives, surveys and transactional business communications.
Users of Postfuture Version 4.1 include many global enterprises in retail,
high tech and other industries requiring country localization. Postfuture
Version 4.1 offers localized publishing and delivery capabilities across
a wide variety of languages. In addition, this version can track conversions
within Web sites once an e-mail recipient has clicked through from an
e-mail message. Key benefits delivered by Postfuture Version 4.1, Enterprise
Edition, include:
- Global coverage: International language support using Unicode
and Japanese natively
- Better landing page tracking and content delivery: Client
user-defined Web page publishing that is linked and tracked directly
to an e-mail campaign
- Improved electronic coupon delivery: Multiple coupon templates
available across campaigns
- Trend reporting: New reports for bounce trend information
- Quick list refinements: List editing after upload
- Better campaign views: A "view" summary of all campaigns,
including current status
- Filtering and suppression compliance: Filtering based on
a person's presence in an e-mail list
- Easier editing: Modification of live, transactional campaigns
on-the-fly
- Technical performance: Many performance improvements and
software architecture enhancements, among other features
Acquired by Harte-Hanks in December 2004, and now integrated in the company, Postfuture since has picked up new international clients and is providing e-mail marketing services to numerous existing Harte-Hanks clients. Postfuture also has assumed e-mail distribution responsibilities for the Harte-Hanks Technology E-mail Database, a component of the CI Technology DatabaseŽ, resulting in significant improvements in e-mail delivery and response rates for technology marketing clients.
"The world's largest companies are extending their e-mail strategies worldwide while centralizing data management to protect customer privacy and gain marketing efficiencies," said Richard Merrick, managing director for Postfuture at Harte-Hanks. "This latest 4.1 release of Postfuture Enterprise Edition enables global enterprises to better control their use of e-mail to ensure legal compliance and to localize messaging for each country. At the same time, the addition of integrated Web publishing and other reporting enhancements provide marketers with new ways to deploy and measure their e-mail strategies."
Postfuture Version 4.1 is part of a Harte-Hanks integrated marketing offering, ranging from database, data quality and data management, data analytics, strategic planning and multichannel marketing services and solutions.
About Postfuture and Harte-Hanks
PostfutureŽ from Harte-Hanks is a leading
E-mail Service Provider (ESP) offering a patent-pending suite of tools
for developing and strengthening online customer relationships. The
company differentiates from other ESPs through an enterprise-class
e-marketing suite that automates marketing and transactional e-mail
delivery with secure print-at-home incentives, surveys and data management
solutions. Postfuture is a top-ranked E-mail Service Provider by leading
independent industry analysts. For more information, visit www.postfuture.com,
email
or call (888) 419.2226.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to a wide range of local, regional, national
and international consumer and business-to-business marketers. Harte-Hanks
Direct Marketing improves the return on its clients' marketing investments
with a range of services organized around five solution points: Construct
and update the database -- Access the data -- Analyze the data --
Apply the knowledge -- Execute the programs. Expert at each element
within this process, Harte-Hanks Direct Marketing is highly skilled
at tailoring solutions for each of the vertical markets it serves.
Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in
the United States, call (800) 456-9748.
Postfuture, CI Technology Database, Harte-Hanks and the Harte-Hanks
logo are registered trademarks of Harte-Hanks, Inc.
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View recent Postfuture awards.
This release and other information about Harte-Hanks can be found
on the World Wide Web at http://www.harte-hanks.com.
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