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February 17, 2003 |
MEDIA CONTACT: Heather Brown Parrish Blanchard Schaefer PR 817.226.4332, ext. 136 heatherb@pbs-pr.com |
Postfuture® Reports 280% Revenue Growth in 2002 Industry
leaders recognize the Company’s leading edge DALLAS – Postfuture, a leading online relationship marketing company, today announced an impressive 280% year-over-year growth in revenues during 2002 while continuing its record of sustained profitability. In addition, Postfuture added 26 new clients during this period, representing industry leaders in the retail, travel, restaurant, consumer packaged goods, technology and entertainment/media sectors. Postfuture’s rapid growth is due to its unique combination of strategy innovation, dynamic message personalization capabilities, enterprise-wide digital direct marketing platform, print-at-home coupons and integrated survey profiling features, proven to increase customer loyalty and conversion to sales. During 2002, the Company developed a number of significant new technologies, including a patent-pending dynamic coupon security technology and successful beta release of its Postpublisher™ Local Edition email messaging system designed specifically for local retail agency, franchise and dealer/ distributor organizations. “We are very pleased to announce our progress in both revenue growth and service offering last year,” said Richard Merrick, President/ CEO of Postfuture. “We believe this validates both the increasing demand for cost-effective one-to-one digital marketing solutions and our unique value proposition in the industry. Moving forward into 2003, we will continue to build on this success by expanding and extending our next-generation suite of enterprise-wide digital marketing tools.” During 2002, Postfuture partnered with a number of leading companies and agencies to bring industry-specific solutions to market, such as travel marketing, distribution and technology services provider Sabre Holdings Corporation. Further, the Company experienced a dramatic increase in demand for specialized event-based messaging systems for several new clients, including Pizza Hut®, Inc and Jenny Craig®, Inc. “We are already building on our accomplishments in 2002,” continued Merrick. “We continue to see a growing demand for true one-to-one message personalization and offer localization based on the personal preferences of each individual customer. At the same time, regional marketers operating within large dispersed enterprises are seeking an inexpensive way to manage their own email and e-coupon marketing programs while adhering to the marketing guidelines, business rules and list management procedures required by headquarters. Personalization and location-based marketing are clearly a key requirement from our clients going forward, resulting in our decision to invest more heavily in R&D and new product rollouts in these areas for 2003,” concluded Merrick. About Postfuture: Postfuture® is the premier provider of enterprise-wide relationship marketing solutions and dynamic message personalization technologies to retail organizations. Postfuture’s proprietary and patent-pending technology platform brings together corporate and regional marketers within an automated, collaborative online environment to create, deliver and track product offers, digital coupons, newsletters and surveys to customers based on location and personal preferences. For more information, visit www.postfuture.com, email info@postfuture.com or call (888) 419.2226. View recent Postfuture awards. Postfuture® 2003, Postfuture, Inc., Postfuture logo, Postfuture.com, and Postpublisher, are registered trademarks of Postfuture, Inc. All other brand names are trademarks of their respective company. |
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