DALLAS, TX. (November 6, 2001) - Postfuture™, a leading provider of high-response digital marketing solutions, today announced selection by Fleischmann's Yeast to handle online promotions and one-to-one customer relationship marketing for Breadworld.com (www.breadworld.com). This partnership heralds a major expansion of Postfuture's involvement with Breadworld.com, building on the highly successful Bread Brigade America recipe e-newsletter campaigns to include print-at-home coupons, sweepstakes and other online promotional registration and tracking solutions.

Since November 2000, Postfuture has regularly recorded Bread Brigade America e-newsletter view rates above 50% with click-through rates at an astounding 45% - well above the typical 5-15% rates of most e-newsletters and clearly demonstrating the enthusiasm Breadworld.com members have for bread recipes, special offers and related cooking information.

Beginning in October 2001, Postfuture launched Breadworld.com's new and improved e-coupon, sweepstakes and giveaway areas, embedded within the larger Breadworld.com website developed by Delfino Marketing. As an extra incentive to sign up for the newsletter, members can access and print secured coupons with a single click. As a result of the new streamlined design, Breadworld.com more than doubled new member registrations and achieved a 5-fold increase in coupon prints during the first month compared to previous months.

"Fleischmann's Yeast is excited to continue and expand our involvement with Postfuture," said Keith Dierberg, Marketing Manager for Fleischmann's Yeast. "We have worked very closely with Postfuture and Delfino Marketing to craft a solution that emphasizes ease-of-use through the higher level of integration provided by Postfuture", said Dierberg. "Postfuture has done an excellent job of managing the recipe newsletters in the past and we look forward to working with them on this and other projects in the coming year."

"We are thrilled to be selected by the folks at Fleischmann's Yeast to expand our role with Breadworld.com," said Richard Merrick, President and CEO of Postfuture. "Building an active community of baking enthusiasts who enjoy bread making using Fleischmann's Yeast products is the primary goal here", said Merrick. "Over the next year, we look forward to growing Breadworld.com's membership while increasing retail sales of Fleischmann's Yeast through redemptions of printed coupons."

About Fleischmann's Yeast
Fleischmann's Yeast was founded in 1868 when Charles and Maximillian Fleischmann arrived in the United States from their native Austria-Hungary. Dissatisfied by the quality of bread available, they introduced a commercial yeast product with a remarkable leavening power.

With more than three-fourths of all U.S. consumers purchasing Fleischmann's Yeast over other brands, the company has a complete line of yeast products including Fresh Active Yeast, Active Dry Yeast, RapidRise Yeast, Bread Machine Yeast, and a line of Bread Mixes. Fleischmann's Yeast also created Bread Brigade America, a program in which it distributes recipes and savings opportunities to home bakers. Membership is free at www.breadworld.com.

About Postfuture
In 1999, Postfuture was the first company to offer TV-style outreach marketing services and first to offer a self-serve rich message publishing and tracking service. Postpublisher™, The company's web-based digital publishing platform, empowers marketers for the first time to easily and cost-effectively deploy and track media rich information and advertising inside targeted email and interactive advertising formats. Audiences enjoy viewing and interacting with exciting personalized content within TV-style newsletters, coupons, surveys or marketing promotions. Marketers benefit from less expensive marketing and e-communications costs, higher response and retention rates, and centralized audience tracking and market intelligence reports. For more information, visit www.postfuture.com, email: or contact Richard Merrick at (972) 889.2226.

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