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Beth McLain Everyone.net 408.519.8200 pr@everyone.net |
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| Postfuture and Everyone.net Partner on Rich-Media Email Publishing and Advertising Service | ||
| DALLAS,
TX. -- January 3, 2001 -- Postfuture, a leading provider
of enhanced email marketing services, and Everyone.net, a
leading provider of comprehensive web services, today
announced a strategic partnership to offer rich-media
email publishing and advertising services to Everyone.net
members, partners and clients. The partnership enables advertisers to communicate with Everyone.net's opt-in consumer and webmaster audiences by using a combination of personalized content and streaming media advertisements. Under the agreement, Postfuture will provide rich-media design, online publishing and targeted email distribution services to access Everyone.net's 350,000 consumer and 200,000 webmaster members. Advertisers will be able to select audiences based on a wide variety of demographic and lifestyle criteria, and then distribute and track scaleable rich-media messages directly from Postfuture's Postpublisherä media servers. Both companies will sell the turnkey marketing service to their clients and partners, while working to ensure message relevance, maximum value of offering and carefully controlled message frequency for members. "We are very excited to be working with Everyone.net to offer their opt-in membership integrated with our unique rich-messaging service," said Richard Merrick, chief executive officer of Postfuture. "Our clients consistently find that the use of engaging TV-like streaming media to deliver targeted offers inside emails is very effective in generating interest in their products and services. The addition of Everyone.net's audience to our rich-messaging service provides an effective new channel for companies seeking alternatives to ordinary list brokering services." "Partnering with Postfuture will enable Everyone.net to provide our advertising clients with exciting and compelling marketing solutions," said Johnathan Robinson, vice president of sales for Everyone.net. "We’re also pleased that the new technology will bring a level of excitement to the meaningful promotions our clients provide to our audiences." |
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| About Postfuture
Postfuture, Inc., founded in 1999 and
located in Dallas, Texas, is an e-marketing company specializing in
highly personalized rich-media email and e-publishing services for
the Internet. The Company’s Postpublisherä email publishing and personalization application,
accessed over the Internet inside a standard browser, makes it possible
for any company in the world to easily compose rich-media publications
containing targeted information, advertisements and product recommendations
to their customers. Consumers enjoy receiving relevant content within
familiar-looking magazines or exciting TV-like formats, resulting
in increased customer retention and higher response rates. Marketers
benefit from up-to-the-minute audience tracking reports, enabling
them to respond rapidly to trends while cost-justifying the service.
To see other examples of Postfuture’s email publications go to
http://www.postfuture.com . About Everyone.net Everyone.net is an Internet infrastructure company that provides a comprehensive suite of hosted and customizable Web applications and services to Web sites in over 250 countries. The company is a premier resource for Web developers, who use Everyone.net's innovative Web technologies, including email, search, chat, discussion boards, and advertising sales, to enrich user experience and increase revenue. Everyone.net is based in San Jose, CA, and on the web at http://www.everyone.net. ### All trademarks and registered trademarks are the property of their respective owners. |
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