FOR IMMEDIATE RELEASE
Postfuture and eMarketWorld.com Team Up to Deliver Next Generation Streaming Media Email Announcements
Easy-to-Use Rich-Media Format Generates Unusually High Response Rates
DALLAS, TX. -- May 8, 2000 -- Postfuture, Inc. announced that it has entered into a relationship with eMarketWorld.com, the world’s leading provider of quality vertical industry business-to-business Internet marketplaces, to design and deliver streaming media email announcements to eMarketWorld.com members. Those people who signed up to receive information on eMarketWorld.com’s conference events eTravelWorld, eFinancialWorld and @d:tech recently experienced a full screen TV-like email containing streaming animation and personalization features designed to quickly lead users through pertinent conference information and into a registration screen. To see examples, point your browser to: www.postfuture.com/adtech or www.postfuture.com/eFinancialWorld.
Statistics from these email campaigns showed that of those responding to the email, click throughs to eMarketWorld.com’s web site ranged from 42% for eFinancialWorld to more than 100% for @d:tech – emphasizing the value of this engaging Internet communication format. Both companies attributed this impressive response to the targeting of highly relevant information to an interested audience combined with a rapid-response and easy-to-use format. The use of animation and broadcast-quality design also appeared to generate a high interest with average click rates of 7 – 10 times per recipient.
Richard Merrick, President and CEO of Postfuture, said: "We are extremely happy with the results of our initial campaigns with eMarketWorld.com. The feedback from attendees has been very positive, resulting in a great deal of excitement and interest in using our unique rich-media email format for other applications, such as newsletters, surveys and themed storefronts. We are thrilled to have been chosen by eMarketWorld.com to help them reach their audience with a truly compelling and valuable message."
Joel Davis, eMarketWorld.com president of the event management group and chief operating officer said, "The eMarketWorld.com events focus on empowering senior executives to accelerate their market impact in the fiercely competitive Internet landscape. As a leader in providing content rich programs, we pride ourselves on employing innovative technology to improve our customers’ experience with our events. Partnering with Postfuture allows eMarketWorld.com to reach our audience in an interactive and visual fashion."
About Postfuture
Postfuture, Inc., founded in 1999 and located in Dallas, Texas,
is an email marketing company specializing in highly personalized rich-media
email services for the Internet. The Company’s Postpublisherä email publishing and personalization
application, accessed over the Internet inside a standard browser, makes it
possible for any company in the world to easily compose rich-media publications
containing targeted information, advertisements and product recommendations
to their customers. Consumers enjoy receiving relevant content within familiar-looking
magazines or exciting TV-like formats, resulting in increased customer retention
and higher response rates. Marketers benefit from up-to-the-minute audience
tracking reports, enabling them to respond rapidly to trends while cost-justifying
the service. To see other examples of Postfuture’s email publications go
to www.postfuture.com .
View recent Postfuture awards.
About eMarketWorld.com
eMarketWorld.com is an Internet company that combines vertical industry-specific conferences with highly transactional exchange floors to form an eBusiness Marketplace to educate senior executives on the opportunities offered by the Internet and enable them to accelerate their impact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities. Each conference explores the critical issues facing the rapidly changing and fiercely competitive Internet landscape. eMarketWorld.com plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld.com is a partner company of Internet Capital Group (NASDAQ: ICGE), an Internet company of more than 60 partner organizations committed to being the world leader in each of its industry segments. To obtain information on all of eMarketWorld.com’s conferences and trade shows, contact their headquarters in Richmond, VA at 804-643-8375 or visit www.eMarketWorld.com.
###
All trademarks and registered trademarks are the property of their respective owners.