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FOR IMMEDIATE RELEASE Postfuture and CinemaNow.com Cinematic Email Contest Produces Extraordinary Response Rates Streaming Email Format Delivers Dynamic Advertising/ Entertainment Content DALLAS, TX. – June 21, 2000 -- Postfuture, Inc. announced that its email contest for CinemaNow.com has created an extraordinarily high degree of interest from CinemaNow’s mailing list members. CinemaNow.com, the leading online community for independent film watchers and filmmakers, engaged Postfuture to design and distribute a new type of streaming email to its member community to promote a contest with a DV camera as a reward. Postfuture worked with the Chamber of Poets, an innovative movie short producer in Los Angeles, to create a full screen TV-like email that includes a streaming movie, an animated contest entry page, and interactive sponsor zone. To see the streaming email that was created, point your browser to: www.postfuture.com/cinemanow/cnteaser.htm Statistics from the email campaign showed that 27% of the recipients clicked through to the contest, CinemaNow.com, and/or one of the sponsor sites, such as Express.com. For those who viewed the animated "teaser" in the email, the response was even higher at 40%, further demonstrating the value of rich-media to grab attention inside emails. Both companies attributed this impressive response to the linking of streaming media and a contest that were especially designed to appeal to CinemaNow’s movie fans. Recipients of the email could also pass it on to one or more friends by clicking on a "Send to a Friend" button, further expanding interest and increasing CinemaNow’s membership. Richard Merrick, President and CEO of Postfuture, said: "CinemaNow’s vision was to bring the movie experience from the theater right into their audience’s inbox, and then reward them with a chance to win a DV camera. While we anticipated a good response from such an innovative approach, we were surprised and pleased with the great results and overwhelming enthusiasm from CinemaNow members. We are definitely looking forward to future campaigns with CinemaNow and continuing to push the envelope of e-marketing with streaming email." Curt Marvis, CEO of CinemaNow, said, "This campaign sets a benchmark in audience response to targeted emails. Our success with Postfuture will help define our future e-marketing strategies, while guaranteeing our overall effectiveness in generating responses. CinemaNow is a company built on the delivery of dynamic content; the Postfuture streaming email campaign is a direct reflection of our mission and a critical asset in expanding our membership." About Postfuture Postfuture, Inc., founded in 1999 and located in Dallas,
Texas, is a customer relationship marketing (CRM) company specializing
in highly personalized rich-media email services for the Internet.
The Company’s Postpublisherä email publishing
and personalization application, accessed over the Internet inside
a standard browser, makes it possible for any company in the world
to easily compose rich-media publications containing targeted information,
advertisements and product recommendations to their customers. Consumers
enjoy receiving relevant content within familiar-looking magazines
or exciting TV-like formats, resulting in increased customer retention
and higher response rates. Marketers benefit from up-to-the-minute
audience tracking reports, enabling them to respond rapidly to trends
while cost-justifying the service. To see other examples of Postfuture’s
email publications go to www.postfuture.com . About CinemaNow.com CinemaNow, Inc. www.cinemanow.com, is majority owned by Trimark Pictures (NASD: TMRK). The community-driven, streaming media site links independent filmmakers to independent film watchers. As a site for independent filmmakers, it provides the resources to create, market, exhibit, and distribute films. CinemaNow is a conduit from independent filmmakers to audiences through both its user base and as a pathway to more conventional distribution: theatrical, video, and television. CinemaNow also provides access to popular films and exclusive, original content including titles from the Trimark Pictures library and an expanding selection of exclusively licensed theatrical and short films. # # # All trademarks and registered trademarks are the property of their respective owners. |
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