BRANN WORLDWIDE PARTNERS WITH POSTFUTURE FOR
INNOVATIVE RICH-MEDIA MARKETING CAMPAIGN

Postfuture Offers Cost Effective Solution For Innovative Pizza Hut™ Promotion

Dallas, TX (September 25, 2001) - Brann Worldwide, a top-five global direct marketing agency, announced today that it has partnered with Postfuture™, a leading high-response digital direct marketing company. Together, the companies will create, deploy and track an interactive TV-style e-mail promotion as part of a nationwide campaign for Pizza Hut™, a Tricon Global Restaurants company.

"Postfuture is very experienced in implementing rich-media campaigns that engage consumer attention and convert that interest into sales," said John Barrett, Vice President of CRM and Digital for Brann's Dallas office. "They are a strong technology partner for this promotion, providing us with an effective way to enhance the Buyer's Experience™ for Pizza Hut's customers."

This first-of-its-kind campaign features an interactive, mix-your-own "musical toppings" message embedded within an e-mail that can be passed along to friends. Opening the e-mail plays the sender's personalized song and message followed by the opportunity to create your own song and sign up as a member to forward the message again. The campaign will initially be sent to more than 700,000 Pizza Hut customers who have opted to receive promotional offers from the world's largest pizza restaurant company.

To make the promotion even more enticing, the rich-media message also contains an embedded coupon that can be printed at home. This unique approach to e-coupons virtually eliminates the need to click through the e-mail to a web site -- making viewing, printing and redeeming the coupons much more likely. The multiple incentive of online community, personalized entertainment, and valuable product offers is designed to build and retain online membership for Pizza Hut while driving in-store sales.

"I am excited to contribute Postfuture's technology and experience to this project," said Richard Merrick, President and CEO of Postfuture. "We have provided Brann with a cost-effective rich media solution that realizes their vision for this latest Pizza Hut campaign and we fully expect that it will deliver the desired results of increased sales and brand awareness."

Brann Worldwide builds brand value for clients by helping them optimize the buyer's experience with their brand at every step in the buying process and at every point of contact. This philosophy, called "Helping Buyers Buy," involves an in-depth understanding of how buyers buy, how they want to interact with brands, and how to make it easier for them to become loyal advocates of a brand.

About Postfuture
In 1999, Postfuture pioneered the use of Macromedia Flash content inside personalized e-mails and continues to set the standard for use of interactive rich-media as part of the company's digital direct marketing solutions. Postpublisher(tm), the company's web-based digital publishing platform, empowers marketers for the first time to easily and cost-effectively deploy and track media rich information and advertising inside targeted e-mail and interactive advertising formats. Audiences enjoy viewing and interacting with exciting personalized content within TV-style newsletters, coupons, surveys or marketing promotions. Marketers benefit from less expensive marketing and e-communications costs, higher response and retention rates, and centralized audience tracking and market intelligence reports. For more information, visit www.postfuture.com, email info@postfuture.com or call (972) 889.2226.

View recent Postfuture awards.

About Brann Worldwide
Brann Worldwide, a unit of Havas Advertising's Diversified Agencies Group, is one of the largest direct marketing organizations in the world with 17 offices in 14 cities in North America and Europe. Headquartered in Wilton, Conn., Brann provides not only agency services, but the marketing services support necessary to implement all forms of customer contact, including data, research, media, call center, digital, retail merchandising, and field sales (in the UK). Brann works with over 200 blue-chip clients in 20 major business categories, including global and national marketers such as IBM, Sears, Peugeot, VISA, Sky Digital, E*Trade, Guinness, Bank of America, Pizza Hut, ExxonMobil, and Cadbury. To learn more about Brann visit www.brann.com or call (972) 776.5200.

Trademarks & Copyrights
Brann, Helping Buyers Buy, Buyer's Experience, and Brann Worldwide are trademarks of Brann Worldwide.

Postfuture.com (c) 2001 Postfuture, Inc. Postfuture(tm) and its logo are registered trademarks of Postfuture, Inc.

All other trademarks are the property of their respective owners. All rights reserved.