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Postfuture Teams with AutoTrader.com for Rich-Media Email Marketing Campaigns
DALLAS, TX. -- May 1, 2000 -- Postfuture, Inc., a leading provider of highly personalized rich-media email marketing services, announced today that it has entered into an agreement with AutoTrader.com to produce a series of automotive-related newsletters. As part of this agreement Postfuture will assist in the newsletter design, personalization, as well as distribute and track response rates for the opt-in communications.
The monthly newsletters will be distributed via permission based email to an opt-in group of AutoTrader.com users and will contain special offers and discounts from their advertisers and partners. Subscribers will receive special discounts and offers from advertisers like Carparts.com, Meguiar’s and Greenlight.com. A "Send-to-a-Friend" option will be provided in each newsletter encouraging readers to refer friends.
"We see this as a win-win for both our consumers and our advertisers. We are able to provide special offers to our subscribers as well as provide our advertisers a way to communicate to their core audience or lifestage audience" said AutoTrader.com’s CEO and president Chip Perry. Subscribers voluntarily provide contact information prior to receiving their first newsletter and may opt-out of their subscriptions at any time.
"These enhanced newsletters provide a great way for AutoTrader.com to offer targeted offers and buying opportunities to their automotive consumers," said Richard Merrick, President and CEO of Postfuture. "Our unique approach of combining personalization features with rich-media brings an element of entertainment to each newsletter while delivering interesting and valuable information. We are very excited to be working with AutoTrader.com in revolutionizing the next wave of permission based communications."
About AutoTrader.com
AutoTrader.com (www.autotrader.com), the world's largest used car marketplace, fundamentally improves the way people buy and sell cars by providing a comprehensive source of credible information and a selection of more than 1.5 million used vehicles for sale. AutoTrader.com is the exclusive online distributor of the automotive listings contained in the Auto Trader® and AutoMart® print magazines published by Trader Publishing Company. AutoTrader.com is also the exclusive online distributor of used car listings data collected by Manheim Auctions, Inc. and the Dealer Services Group of Automatic Data Processing, Inc. (NYSE: AUD). AutoTrader.com’s investors include Cox Enterprises, Inc., Manheim Auctions, Inc., Landmark Communications, Inc., the Dealer Services Group of Automatic Data Processing, Inc., Kleiner Perkins Caufield & Byers and eBay Inc.
In recent news, AutoTrader.com introduced www.ebay-autotrader.com, the Internet’s largest auction-style used car marketplace, as a result of an alliance between AutoTrader.com and eBay Inc.
About Postfuture
Postfuture, Inc., founded in 1999 and located in Dallas, Texas,
is an email marketing company specializing in highly personalized rich-media
email services for the Internet. The Company’s Postpublisherä email publishing and personalization
application, accessed over the Internet inside a standard browser, makes it
possible for any company in the world to easily compose rich-media publications
containing targeted information, advertisements and product recommendations
to their customers. Consumers enjoy receiving relevant content within familiar-looking
magazines or exciting TV-like formats, resulting in increased customer retention
and higher response rates. Marketers benefit from up-to-the-minute audience
tracking reports, enabling them to respond rapidly to trends while cost-justifying
the service. To see other examples of Postfuture’s email publications go
to www.postfuture.com .
View recent Postfuture awards.
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