Vir2L Studios to Partner with Postfuture

FOR IMMEDIATE RELEASE

Vir2L Studios to Partner with Postfuture
Clio Award-Winning Studio Set to Team Up with Innovative Digital Marketing Service Provider

July 25, 2001 (Rockville, MD) - On the heels of receiving its second Clio award for outstanding interactive advertising, Vir2L Studios, a ZeniMax Media company, today announced it would partner with Postfuture, a leading provider of high-response digital direct marketing services, to provide a new breed of rich-media advertising and relationship marketing solutions to advertisers and ad agencies. Vir2L Studios, a leading innovator in rich media and interactive ads, will provide interactive design, integrated motion graphics, and rich media for Postfuture's e-mail marketing and rich-media publishing services.

Vir2L Studios, which developed the wildly popular games for the CBS Survivor Outback series (http://www.cbs.com/primetime/survivor2/), will power up their signature interactive graphic and design media with Postfuture's TV-style e-mail marketing technologies and solutions. Postfuture's self-serve online publishing application enables marketers to easily deploy and track highly personalized rich-media information and advertising via targeted e-mail and other interactive formats. Both companies will immediately begin offering their combined services for such applications as interactive animated newsletters, rich media e-mail and ad campaigns, high-impact promotions and premium quality product brochures and storefronts.

"Vir2L is extremely innovative in online advertising, providing unique interactive solutions and rich media ads including foldouts, pop-ups, interstitials, streaming, and micro-site ads." said Douglas Frederick, President of Vir2L Studios. "Our innovations go beyond interactivity, we tailor our designs to deliver results by incorporating animation or motion graphics that make one-to-one advertising effective."

"We are delighted to announce our new relationship with Vir2L," said Richard Merrick, President and CEO of Postfuture. "Our unique point-and-click publishing and tracking platform, Postpublisher™, enables cost-effective use of rich-media in regular marketing campaigns, resulting in extraordinarily high customer response and pass-along rates. By combining Vir2L Studios' premium design and our proven technology infrastructure, we will be able to bring powerful new advertising and relationship marketing solutions to our clients.

About Vir2L Studios
Vir2L Studios, a ZeniMax Media company, is an award-winning provider of complete media solutions and interactive content for the Internet, broadband and wireless with offices in Washington DC, LA and London, and a growing global presence. Specialists in interactive and online content, Vir2L services cover everything from back-end architecture systems, to innovative content and content management for web sites. Vir2L's team of technical, creative and business development experts have resulted in award-winning results, including a 2001 Clio for Interactive Advertising, a 2000 Clio for New Media/Websites, and the Gold Cannes Cyber Lion for Website Brand promotion.
For more information, visit www.Vir2L.com. Contact: Nancy Kent, Vir2L Studios, 301-963-2000 or email: marketing@Vir2L.com.

About Postfuture
In 1999, Postfuture pioneered the use of Macromedia Flash content inside personalized e-mails and continues to set the standard for use of interactive rich-media as part of the company's digital direct marketing solutions. Postpublisher™, the company's web-based digital publishing platform, empowers marketers for the first time to easily and cost-effectively deploy and track media rich information and advertising inside targeted email and interactive advertising formats. Audiences enjoy viewing and interacting with exciting personalized content within TV-style newsletters, coupons, surveys or marketing promotions. Marketers benefit from less expensive marketing and e-communications costs, higher response and retention rates, and centralized audience tracking and market intelligence reports. For more information, visit www.postfuture.com, email: info@postfuture.com or call Richard Merrick at (972) 889.2226.

View recent Postfuture awards.