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Postfuture® Announces Response-Driven Pricing Model New Rates Save 20%-30% over Ordinary HTML Email Marketing RICHARDSON, TX. – March 4, 2002 – Postfuture®, a
full and self-service digital direct marketing company, today announced
the introduction of a breakthrough pricing model based on years of
accumulated industry sector response statistics. For the first time,
marketers can afford to deploy advanced marketing communications, such
as personalized e-mail storefronts, TV-style messages, print-at-home
coupons and interactive surveys, while saving 20%-30% over ordinary HTML
e-mail marketing. “At
Postfuture, we have always held to the belief that we should be measured
by results rather than number of e-mails sent,” said Chuck Smith,
Senior Vice President of Sales and Business Development for Postfuture.
“This innovative new pricing method applies actual campaign results
within specific industries to more precisely fit different business
models,” said Smith. “In this way, we reduce the barriers-to-entry
for those companies new to Internet marketing while helping companies
with well-established Internet business models take their online
marketing strategy to the next level.” The Postfuture Index™The new Postfuture price model is based
on 3 years of accumulated statistics from the Company’s marketing
campaigns to consumers and businesses across eleven core industry
sectors, including Retail/e-Commerce, Consumer Products, Restaurants,
Entertainment, Technology, Automotive and others. Responses are tracked
for each industry and averaged into the Postfuture Index™ in
order to determine rates based on Cost Per Customer (CPC) rather than
the typical e-mail CPM service models. The company’s overall response
metrics track at 2-4 times that of ordinary HTML e-mail marketing,
consistently resulting in better sales for clients and a higher ROI from
the service. Every quarter, new campaign metrics are
automatically factored into the pricing formula corresponding to each
industry sector tracked by Postfuture. Much like financial markets and
indexed funds, prices may go up or down in each industry sector based on
a running average of total responses. Fewer overall responses
result in lower CPC rates and increased responses result in slightly
higher CPC rates. As responses increase, Postfuture clients routinely
achieve superior results and a higher ROI while their service costs
remain moderated by others within their industry. When response rates
are low, Postfuture clients will see their service costs automatically
reduced in the next calendar quarter. To eliminate the possibility of
price increases quarter-to-quarter, marketers have the option to signup
for 6 month, 12-month and multi-year agreements to lock in current rates
as a ceiling while automatically benefiting from any decrease in rates
that may occur within their industry. “The reception to
this new pricing model has been extremely enthusiastic,” said Richard
Merrick, President and CEO of Postfuture. “By now, practically
everyone realizes that ordinary e-mail distribution has become a
commodity and the goal really should be to maximize each customer touch
with personalized information, incentives and transactions embedded inside
the marketing message. Since our approach has been to drive sales based
on optimizing customer response, it was only natural to change our
business model once a critical mass of industry metrics had been
accumulated,” said Merrick. “These exclusive set of Industry
metrics, incorporated into the Postfuture Index™, also provide
a valuable tool for our clients in developing more effective online
strategies and measuring performance within their industry.” About
Postfuture: Postfuture,
founded in 1999, is a privately held and profitable digital direct
marketing company located near Dallas in Richardson Texas. The Company
pioneered the use of interactive one-to-one e-mail marketing communications,
such as TV-style promotions, print-at-home coupons, embedded surveys
and polls and dynamically personalized email storefronts. Postpublisher™,
the company’s web-based digital publishing platform, empowers marketers
for the first time to easily and cost-effectively deploy and track
enhanced information and advertising messages. The Company’s clients
include Pizza Hut, Gadzooks, McAfee, CinemaNow, TracFone, Fleischmann’s
Yeast and Compaq. For more information, visit www.postfuture.com, email or call (972)
889.2226. Postfuture® 2002,
Postfuture, Inc., Postfuture logo, Postfuture.com, and Postpublisher,
are registered trademarks of Postfuture, Inc. # # # |
