POSTFUTURE® POWERS UP ONLINE CUSTOMER RELATIONSHIPS

FOR GADZOOKS, INC.

Postfuture’s Interactive Email and Embedded Coupon Capabilities Central to Selection.

APRIL 18, 2002 (RICHARDSON, TX.) — Postfuture, the leading high-response digital direct marketing company, today announced it had been selected by Gadzooks, Inc., a high-energy specialty retailer of casual clothing and accessories, to manage the company’s outbound e-mail marketing campaigns.

Under the agreement, Postfuture provides strategy consulting, rich-media message design & publishing, e-mail broadcasting and refer-a-friend, real-time tracking reports, e-mail list management, embedded web site registration forms and triggered welcome messages to new members who register on www.gadzooks.com.

“We are all thrilled to have been selected by Gadzooks to play such an important role in their online marketing and CRM initiatives,” said Richard Merrick, President and CEO of Postfuture. “Our mission going forward will be to continue to help acquire and retain Gadzooks customers online while delivering compelling incentives to shop regularly at Gadzooks,” said Merrick.

About Postfuture

In 1999, Postfuture pioneered the use of transactional one-to-one e-mail marketing and continues to set the standard for use of interactive rich-media as part of the company’s digital direct marketing solutions. Postpublisher™, the company’s web-based digital publishing platform, empowers marketers for the first time to easily and cost-effectively deploy and track media rich information and advertising inside targeted email and interactive advertising formats. Audiences enjoy viewing and interacting with exciting personalized content within TV-style newsletters, coupons, surveys or marketing promotions. Marketers benefit from less expensive marketing and e-communications costs, higher response and retention rates, and centralized audience tracking and market intelligence reports. For more information, visit www.postfuture.com, email or call (972) 889.2226.

View recent Postfuture awards.

About Gadzooks

Dallas-based Gadzooks, Inc. (Nasdaq: GADZ) is a specialty retailer of casual apparel and related accessories for young men and women principally between the ages of 14 and 18. Established in 1983, Gadzooks currently operates 433 mall-based stores plus four Orchid stores in metropolitan and middle markets in 40 states.