Jenny Craig^® Selects Postfuture as its
Online Relationship Marketing Partner

Full Range of Technology And Services Central To Selection

DALLAS — Postfuture, Inc., a leading enterprise digital direct marketing company, today announced it was selected by Jenny Craig, Inc., one of the largest weight management service companies in the world, to deploy the company’s outbound eJenny Email Support program. Postfuture’s expertise with personalized email marketing and its advanced messaging technology platform, Postpublisher™, were central to Jenny Craig’s choice.

Under the agreement, Postfuture provides a wide range of services, including strategy consulting, message design and publishing, targeted email broadcasting and tracking, refer-a-friend, list management and real-time polling to members who register with Jenny Craig either in one of their Weight Loss Centres or online at www.jennycraig.com.

“Our relationship with Postfuture officially began in July and has rapidly accelerated due to the tremendous results we’ve been able to achieve,” said Barbara Barry, vice president of marketing for Jenny Craig. “Postfuture’s industry experience and unique technical capabilities have enabled us to improve support for our customer’s weight loss programs while reducing our overall marketing costs,” said Barry.

Working with Postfuture, Jenny Craig has developed a comprehensive strategy to reach out and engage its customers online. Jenny Craig customers who register to receive online communications receive a mix of monthly newsletters, weekly tips and special offers containing positive reinforcement for weight management. In addition, highly personalized event-based messaging programs are under development to provide extra encouragement tailored to each individual’s weight loss goals.

“We are thrilled to have been selected by Jenny Craig to play such an important role in their online marketing and eCRM initiatives,” said Richard Merrick, president and CEO of Postfuture. “The response from their customers to online communications over the past five months has been very impressive with view and click rates well above industry averages. These online programs are clearly an enhancement and extension to Jenny Craig’s weight loss services, driving both customer loyalty and continued sales.”.

About Postfuture^®

Postfuture® is the premier provider of enterprise-wide online messaging and digital marketing technologies and services to retail organizations. Postfuture distinguishes itself from ordinary e-mail marketing, eCRM, eLoyalty and self-serve e-mail applications (ASP) offerings by providing an enterprise-wide technology platform that combines the power of dynamic, personalized email messaging with print-at-home coupons, embedded transactions, referral programs and customer surveys. Postfuture's Web-enabled PostpublisherTM application suite also empowers corporate and regional marketers within a collaborative online environment to deliver national offers and brand standards to customers at the local level. For more information, visit www.postfuture.com.

View recent Postfuture awards.

About Jenny Craig^®

Founded in 1983, Jenny Craig, Inc. is one of the largest weight management service companies in the world. The Company offers a comprehensive weight management program that helps clients learn how to eat the foods they want, increase their energy level through simple activity, and build more balance in their lives for optimal weight loss and well-being. The program includes personal, one-on-one consultations at Jenny Craig centres, with menu plans that are nutritionally balanced according to the recommendations of the USDA Food Guide Pyramid and the U.S. Dietary Guidelines. Jenny Craig centres are located in the United States, Canada, Australia, New Zealand, and Puerto Rico. At December 31, 2001, the Company owned 542 centres with an additional 110 centres owned by franchisees, bringing the total number of centres in operation to 652.

Trademarks & Copyrights

JennyCraig.com © 2003, Jenny Craig® and its logo are registered trademarks of Jenny Craig, Inc.

Postfuture.com © 2003, Postfuture, Inc., Postfuture® and its logo are registered trademarks of Postfuture, Inc.