|
||
During calendar 2003, Postfuture experienced an increase in requests for automated messaging solutions, including self-service email campaign tools, transactional account status notification systems, rules-driven customer touch point messaging and dynamic 1:1 message personalization solutions. In addition, print-at-home coupon fulfillment, built-in polling/ survey templates and "local edition" email ASP solutions have continued to provide key differentiators in winning new business for the company. The Company developed a number of industry-leading new technologies leading to patent applications for Multi-Content Zone™ personalization, for rules-driven personalization of HTML emails based on customer preferences, and XML Remote Control™ transactional messaging tools, enabling large organizations to securely deliver personalized order receipts, account status, customer alerts, event notifications and other transaction-based email notifications. These and other new features integrate with and extend the capabilities of the company's Postpublisher Enterprise Edition software suite and campaign serving infrastructure to provide a single online customer relationship marketing platform. "Once again, we are very happy with our progress this past year in winning new clients, advancing our technology and continuing to operate as a profitable and rapidly growing company," said Richard Merrick, President/ CEO of Postfuture. "In addition, we have taken a leadership role within the email marketing industry to help stop the flood of spam while ensuring delivery of our clients' email communications," Merrick said. Postfuture expanded its involvement in the anti-spam effort by joining the Email Service Provider Coalition (ESPC) in support of the Project Lumos specification and to influence anti-spam legislation. In particular, Postfuture engaged in a letter-writing campaign to members of Congress urging them to support the CAN-SPAM Act of 2003, which was later passed and signed into law by President Bush in December. The company's clients receive regular updates and analysis on the progress of federal legislation while simultaneously benefiting from continual improvements in expanded Internet Service Provider and Spam Filter Provider white-listing relationships and built-in spam analysis tools. Moving into 2004, Postfuture will continue to add delivery assurance and CAN-SPAM compliance tools into the company's Postpublisher™ campaign platform. "We are already seeing a huge pent-up demand by companies of all sizes to upgrade their email solutions for 2004," continued Merrick. "The impact of spam on consumers, ISPs and federal legislation is causing many companies to reevaluate their current email strategy and service provider. Marketers are seeking technology partners who can help ensure best practices, deliverability and compliance with the new CAN-SPAM Act while increasing the relevance and value of email messages to their customers. Postfuture is an expert in optimizing this increasingly challenging environment," concluded Merrick. About Postfuture Trademarks
& Copyrights |
